An Introduction
These guidelines describe the visual and verbal elements that represent the Wyoming Humanities corporate identity. This includes our name, logo and other elements such as colors, and type.
Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company.
These guidelines reflect the Wyoming Humanities brand, including the logo, name, colors and identifying elements, which are valuable company assets.
Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of the the Wyoming Humanities name and marks.
Logo Usage
Download brand guidelines here.
Download logos here in .jpg and .png format. Download is .zip file.
Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the icon pieces and our brand name – they have a fixed relationship that should never be changed in any way. The logo offers versions in stacked or horizontal orientations as well as versions with and without the tagline. The icon piece can also be used by itself creating a visual brand mark that will be come easily identifiable.
PROGRAM SPECIFIC SUB-BRANDS - Humanities features several programs that act as sub-brands. These sub-brands can be easily identifiable based on the use of colors and the main name of the program. These brands encompass the many programs within and makes it easy for people to identify and follow programming that resonates with them.
Colors
The Wyoming Humanities brand utilizes the following colors. Use them as the dominant color palette for all internal and external visual presentations of the company.
Web: #1d5163
CMYK: 71, 18, 0, 61%
RGB: 29, 81, 99
Web: #37898a
CMYK: 60, 1, 0, 46%
RGB: 55, 137, 138
Web: #e05c58
CMYK: 0, 59, 61, 12%
RGB: 224, 92, 88
Web: #b28f3e
CMYK: 0, 20, 65, 30%
RGB: 178, 143, 62
Corporate Typography
Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all Design. We have selected Janson Text LT, and Bourbon Grotesque for Wyoming Humanities communications, as the primary corporate typefaces.
Janson Text LT Std” refers to a specific variation of the “Janson Text” font family, where “LT” stands for “Linotype” (the font foundry) and “Std” signifies “Standard” - meaning it’s the regular weight of the font, designed for everyday text use, based on the classic Janson typeface known for its high contrast and crisp serifs, making it popular for body text in printed materials.
Design characteristics: It features a well-defined serif design with high contrast between thick and thin strokes, offering a clean and legible appearance.
Grotesque fonts are a type of early sans-serif font that originated in the 19th and early 20th centuries. They are often geometric in design, with simple letterforms and even stroke weights. The term “grotesque” was used to describe these fonts because they were a break from the traditional serif fonts that were more ornate at the time.
Grotesque fonts are still commonly used today in books, newspapers, magazines, logos, websites, and other printed materials. They are a good choice for creating a classic yet modern look.
